Hoop is a radial infusion brewer.
Water filters evenly through the coffee bed, in a smooth and regular way, thanks to the side holes at the bottom of the Flow Tower.
The flow of the water through the holes guarantees an even extraction: the water filters through the coffee with the same quantity and strength, reaching the paper filter only after completing the journey through coffee.

Hoop allows to achieve a full and high quality extraction, with no effort!

Hoop is a coffee brewer suitable for everyone.
To assemble the 3 parts of Hoop together simply insert the paper filter into the Outer Loop and secure the Flow Tower to the Outer Loop and here you go!

Put the paper filter, wet it, add coffee and pour water. Hoop will do the rest!
With Hoop you can have an automatic soft infusion.
This turns the focus on coffee and the final result, leaving the preparation and the extraction techniques to Hoop coffee brewer!

Hoop is accessible to everyone who wants to experience drinking a high quality coffee with no need for specific skills or knowledge.

Hoop is designed to make cleaning easier.
At the end of the extraction, to remove the paper filter and coffee, just slightly unscrew the Flow Tower from the Outer Loop and the paper filter will be easily ejected!

All Hoop elements are easy to take apart and to wash, with water or in the dishwasher.

Your way of coffee

With Hoop there is no need to follow rules or techniques.
There is no need to pay attention to the water temperature or the coffee beans.

Hoop wants you to experiment, to combine and to set your own rules, according on your own taste!
Hoop’s inventor suggests a recipe just to get started, but from here on everyone is invited to experiment* new ones and to create their own!

*The maximum dose suggested is 20g of ground coffee.

Hoop is made of a durable BPA free plastic, easy to clean and long-lasting; a low maintenance material!